With a life-long dream of seeing KSA competing on the world stage across a variety of sport; Abdallah Alireza has made it his mission to support the country’s initiative towards building a healthy more active society. As a triathlete himself and a proud member of Jeddah’s first Triathlon community he is excited to see the sport rapidly developing in the kingdom.

Alireza’s previous experiences stem from an 8-year career in the Global commodities markets. More recently the active director at BR Performance where he looks to continue to build the regional endurance + sport community and support athletes achieve peak performance.